Simon sits down with Alicia and Jacinta, the sister co-founders of The Little Potion Co, for an honest, wide-ranging conversation about building an Australian-made product brand from scratch to seven-figure months.
The idea came from a boy who wanted real magic. Alicia built the first kit from a stolen box at work. Jacinta brought the emotional intelligence - the self-love spell that turned a toy into something deeper.
They made it in backyards and back rooms, juggling full-time jobs, kids with health needs, a global pandemic, and the creeping dread of pallets in the pergola at Christmas.
We go deep into what it actually took to scale an Australian manufacturing business to a million dollars in a single month, why they had to scrap Black Friday and put their website on pre-order in December, how one organic UGC video from a Disney-obsessed American woman changed the trajectory of their ads, and what it looks like when the backend of the business hasn't kept pace with the marketing. We also talk tariffs, Shark Tank, comment-mining for marketing insights, the in-house vs agency media buying question, and what it means to have a flat year and call it a win.
This is an honest discussion about supply chain constraints, the cost of growing faster than your operations can handle, and what founders actually do when the numbers stop going up and to the right.
