Simon sits down with Joe Marston, co-founder of Soar With Us, one of the UK's leading DTC performance marketing agencies, for a tactical deep-dive into exactly how the best brands are using AI to build creative that actually converts.
Joe has spent years building AI-powered systems for elite ecommerce brands. He started by calling customers. Now he's running data warehouses, AI agents scraping Reddit, and proprietary UGC tools that produce creative at a fraction of the cost. The gap between what he's building and what most brands are doing is enormous.
We go deep into soulmate theory, the idea that every customer has a perfect ad waiting to be made, and how Joe's team actually builds those ads from the ground up using layered data sources. We cover review mining, ICP profiling, AI-generated UGC, data warehousing with Supabase, and the 12-month window Joe believes brands have before the current AI cost advantage disappears entirely.
This is an honest conversation about where the real edge in ecommerce advertising lives right now, and how fast it's closing.
