Simon sits down with Vincent Beima, Google Ads strategist and founder of Project Pivot, for a conversation that covers burnout, money mindset, and the Google strategies most brands never find out about.
Vincent started running Google accounts in 2011 at a top-3 European agency, handling budgets of $100K to $1M a month from his first week. He went out on his own in 2015, starting with $5 audits on Fiverr.
A decade of building later, a full burnout forced him to exit his agency, strip everything back, and rebuild from scratch. Vincent audited 2,500 accounts to get here.
In this episode, he breaks down why wasted ad spend is no longer sitting inside your platforms but between them, and how he saved one brand $200K a year by figuring out their channel sequencing was off.
He gets into why PMax is built to serve Google's KPIs rather than yours, and what to run instead. And he talks about the burnout that put him flat for three weeks, the panic attacks, the moment he couldn't drive more than 20 minutes, and how Joe Dispenza's work gave him a framework to actually rebuild.
This episode is about how looking at your ad account through a P&L lens changes what you see, what you cut, and what you scale.
