Matt Orlić lost 5 million dollars overnight at 25. His response was to go and buy a supercar.
He's the founder of Qure Skincare, on track to 100 million this year, and he built it on the back of that loss. He started at 18 selling into retailers and had 10 or 11 brands on shelves, until his biggest client Dick Smith went bust and took the lot.
The first half is the playbook. The Distinct Pentagon, the 5-pillar methodology behind every product he launches, why creative might not be the constraint you think it is. Plus who he takes advice from now instead of founders bigger than him, where he reckons the cheapest attention on the internet is sitting, and why he's telling brands to get off Shopify.
Most founders hit a wall around 10 million, and Matt is adamant that wall is a belief problem. So the back end of this conversation is all about how to structure your mind and soul for success. Money blueprints, the billionaire on the yacht, and his three steps to any breakthrough (strategy is the last one, and he'll tell you why).
You can run every framework in the first half perfectly and stay stuck. The last 20 minutes of this conversation might just be the most important aspect to scaling your business and it's got nothing to do with E-Commerce.
All in, one of the best conversations we've had on the show. Massive thanks to @mattorlic for joining the podcast.
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