Simon sits down with Max Lamprell, a multi-time founder who exited a health brand and now runs a blood pressure business, to work out how a founder can actually build value with AI instead of drowning in the hype.
Max isn't a developer.
He started by asking Claude Code to build a blood pressure tracking app, and had a working version in a few days.
That one experiment turned into a full internal AI marketing department doing the work of another 8 or 9 full time employees.
We go deep into how he generates 40 image ads in 20 minutes for around $10, why he still reviews every single one before it goes live, and how "pace anxiety" from AI content nearly derailed his focus.
Max breaks down the boring fundamentals: folder structure, skill files, and knowing how to brief a human before you brief an agent.
This episode is about what genuinely changes when a founder who already knows the fundamentals puts AI to work.
Massive thanks to Max for coming onto the podcast.
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