In this honest and insightful conversation, Eleanor, founder of We Might Be Tiny, shares her journey from UX designer to building a globally recognised kids’ tableware brand.
After becoming a parent, Eleanor spotted a gap in the market for minimalist, functional, and design-led children’s products. What started as a personal frustration quickly turned into a fast-growing business, fuelled by strong product-market fit, social media traction, and wholesale demand.
We dive into the realities behind the growth, including the unexpected boost COVID provided, the pressures of scaling internationally, inventory mistakes, over-ordering, and navigating increased competition.
Eleanor opens up about founder mindset, self-doubt, and the lessons that only come from being deep in the trenches.
This episode is a grounded look at entrepreneurship, product development, and sustainable growth, especially for founders balancing creativity, operations, and long-term vision.
