Simon sits down with Dr. Vivian Tam, Doctor of Traditional Chinese Medicine and founder of Zilch Formulas, for a grounded conversation about building a product brand without sacrificing integrity.
From developing a prescription acne formula in clinic, to turning it into a nationally distributed eCommerce brand, Viv shares how pattern recognition, clinical results, and belief in the product drove early traction, including selling out her first production run in eight weeks.
We go deep into the realities of the supplement industry, competing against hype-driven marketing, navigating regulatory pressure, and what it actually takes to grow through volatile periods.
This is an honest discussion on founder resilience, systems, identity, and building something that works, without selling your soul.
