Russell Kap started making fire extinguisher brackets during his lunch breaks and selling them on car forums. Today, he runs Kap Industries - a six-figure-per-month eCommerce brand built without a business degree, a mentor, or a roadmap.
In this episode, Simon sits down with Russell for an unfiltered conversation about what scaling a product business actually looks like from the inside: the slow months that nearly broke him, teaching himself paid advertising from scratch, making his first hire, and the moment becoming a father changed everything about why he works.
Russell has never seen himself as a "business guy" — and that tension sits at the heart of this conversation. We explore imposter syndrome, the shift from doing to operating, and how creative systems quietly become the foundation of a real company.
If you're building something and wondering whether you're doing it right — this one's for you.
