Simon sits down with Layton, a self-taught videographer and content creator with 160,000 followers, for an honest conversation about what it actually takes to build an audience from nothing.
Layton started as an electrician in England with no creative background, followed his wife to New Zealand, sold all his camera gear twice, and somehow ended up becoming one of the most compelling voices on consistency and content creation in the game today.
He quit his sparky job three years ago and has not looked back.
We go deep into the daily video series Layton ran for over 400 days straight, the 243 days on TikTok before a single video cracked a thousand views, the moment on a plane back into Auckland that flipped a switch in his mind, and why the pressure to go viral is the exact thing that kills your chances.
This is an honest discussion about imposter syndrome, identity, the tradie work ethic, and what it actually looks like to build something real in 2025.
