Simon sits down with Mahsun Avicii, live events strategist who has been helping clients internationally sell out digital products through online live events, for a two-part deep dive into the two biggest opportunities for e-commerce brands right now - live selling and practical AI implementation.
Mahsun started his entrepreneurial journey at 15 in the suburbs of Copenhagen. His first client was his own dad. By the time he was filling rooms in Scandinavia, he'd already built the biggest agency owner community in the region together with two partners - and he's been running live events since he was 18. For the last 24 months he has been helping clients internationally sell out digital products through online live events.
We go deep into how the live event model works from paid traffic to sales, why e-commerce brands are sitting on a gold mine they are not using, how to liquidate ad spend on the front end and bank the real cash on the day, what it actually costs to run a live event, and why founders keep self-sabotaging the very thing they know would scale them. In part two we get into the AI tools Mahsun is actually using - Claude vs ChatGPT, SOP generation with Loom, AI-generated static ads with Higgs Field, Heygen for multilingual ad translation, and demand planning automation via Shopify.
This is an honest conversation about the trust recession in the info product and e-commerce space, the psychology of why founders avoid doing the new thing, and what it actually looks like to build a scalable business while you are still in your early twenties.
