Simon sits down with Marin Istvanic, head of performance and partner at Inspire Agency, managing over $7 million in monthly Meta ad spend, for a no-fluff deep dive into what elite media buying actually looks like in practice.
Marin started as a semi-professional footballer in Croatia, studying computer science on the side, before stumbling on digital marketing in 2017. He was trained by the only person in Croatia running Facebook ads at the time. By 2018 he was a junior media buyer at Inspire. He worked his way from junior to mid to senior to head of performance, and is now a partner in the agency he joined as a graduate.
This is an honest conversation about attention to detail, pattern recognition, and what separates a media buyer who manages money well from one who genuinely grows brands.
